Cheddar Weather

While you might expect a reasonably priced meal from A&W, you might not expect branded merch - much less $700 boots, $500 letterman jackets, or $50 bandanas. But A&W has released an apparel and accessory collection with those items and more, with a catchy "Cheddar Weather" campaign to match. While it might seem out of touch, we're seeing more and more brands creating collections like this that are meant to "brand build" rather than turn a profit.

We want to know your thoughts on premium merch. Would you buy anything from the Cheddar Weather collection? Is there a brand that you would pay a premium price for their branded merch?